If you plan to sell anything online, one of the best ways to increase your sales is by mapping and creating your bonus offers in such a way that buyers will feel that they are getting absolute value for their money. Believe it or not, but a bonus package may actually mean the difference between a potential customer sitting on the fence, and ensuring that the customer is converted into a paying customer. It can also mean the difference between your business and the competitor’s.
Yes, most affiliate marketers know that they can boost sales by offering more bonuses. But most marketers are clueless as to how they can include bonuses with the products they offer. It is important to come up with and understand the strategy behind your targeting – this means providing the right bonuses while you recommend the products/services to your prospective customers.
Questions to ask yourself when figuring out the strategy behind your targeting:
- What makes an awesome bonus that will get your target customers to purchase?
- How do you know which bonus products to offer in addition to the “key” product/service that you are selling?
- How do you package the product add-ons?
- How do you deliver the bonus products on offer (especially if you are serious about affiliate bonus domination)?
Mapping and Creating Your Bonus
Knowing which bonus products to offer will help boost the sales of the product you are selling – let’s face it, people just love to get FREE stuff when they make purchases. Think about it, we always went for the pack of baseball cards that came with a free chewing gum – even if the gum tasted like gravel after a few seconds of chewing it – we were simply attracted to the bonus, period.
Tips On How Boost Sales By Offering More Bonuses
You may have a pretty hard time trying to come with product add-ons, so make sure you follow the number one rule below and you’ll be good to go!
Rule: Always make sure you package your bonus offers separately from the main product that you are offering. For example, if you are selling an exercise video, you can give a bonus offer of say “slim fast” yummy recipes for those who love to eat without worrying about putting the weight back on.
Please Note: You want to ensure that you give away a product or something that is connected to what you are selling. If it is not related to the product that you are selling, it is not going to boost the sales of your product. For instance, the “slim fast” recipes are related to the exercise videos that you are selling.
Product add-ons can be anything. Here is a short list of bonus products to offer:
- Whole mini-courses
- Resource lists
- Audio or video files
- Quick start guides
- Access to events and special webinars etc
Remember, if you are serious about affiliate bonus domination, the bonuses you offer must be useful, valuable and relevant.
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